4 tips for clothing stores to sell more, attracting their customers


Having style is what makes a person unique, singular and makes him/her different. A person with style is the one who manages to select from what fashion proposes, what suits him/her well and will mark the personality. Trends must always be adapted to the style and takes into account factors such as personality and especially the person’s lifestyle. Moreover, the online purchases in lostcounty.com have made life easier for fashion addicts. 

First define who your customer is

Doesn’t the path to success in commerce start with knowing who your customer is? There are consumers who buy clothes because they need to dress. They don’t care if it’s fashionable. They care about the cost benefit and want practicality when buying. And there is the biggest group: those who buy clothes thinking about looking nice and presentable. It is the group that consumes the most. So, keeping in mind these two groups, you know that your store should be visually attractive, but without losing practicality. 

Organize and decorate your clothing store

Arrange the pieces by types and then organize each type by color. This facilitates the choice and pleases any type of customer. Placing only a few pieces of each model makes it much easier for the customer to see all the options. An online clothing and apparel store cluttered with unnecessary catalog suffocates and those who visit the website immediately feel like leaving. If your store serves only one type of audience, arrange the pieces by models and occasion. But if your store is for the whole family, think that there are three different stores: women’s, men’s and children’s. This organization applies to stores of all sizes.

Create a setting

Perfumes applied in the environment, causing a pleasant sensation for those who enter. Nothing worse than a bad smell in any kind of trade, do you agree? This creates an unconscious olfactory memory. And smell is one of our most primitive senses. You don’t have to create a personalized perfume, but it’s nice to always use the same scent. Sound is also great. Choose relaxing background music, something that you hear, but that does not distract from the most important thing: the products.

Creating promotions and creative actions

It is not enough to lower prices. How about creating a combo: buy a t-shirt and get a discount on your pants? Offer progressive discounts: 20% on the first piece, 30% on the second successively until the maximum discount you define. So, you profit in quantity. Try to partner with suppliers: the supplier gives you a percentage discount on your purchase and you add another percentage, offering a good discount to your customers. 

We know that in times of crisis, everyone needs to spend less. Research has shown that at times like this, people seek to lower their cost by reusing products. Thinking about it, you should sell items that is affordable and worth it. It is a way to continue with movement in the store, offering a lower cost alternative for your customers to renew their wardrobes.

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